
In the world of travel, some cities like Paris, New York, and Rome get all the love. But what about the world’s most underrated cities that offer equally rich history, culture, and beauty? This guide to the best underrated cities to visit aims to shed light on these hidden travel destinations, offering you a unique journey into the heart of authenticity.
What Makes a City Underrated?
An underrated city is one that, despite having a wealth of attractions and unique cultural experiences, tends to fly under the radar of most travelers. These cities might lack the iconic landmarks of their more famous counterparts, but they offer something arguably more valuable: the chance to experience a destination unspoiled by mass tourism. Visiting these cities allows for more authentic experiences, interactions with locals, and the opportunity to discover hidden gems that most tourists never see.
Top Underrated Cities to Visit
Valparaiso, Chile
Nestled between the sea and the hills, Valparaiso is a vibrant city known for its brightly colored houses and bohemian culture. Its historic quarter is a UNESCO World Heritage site, filled with narrow streets, hidden alleys, and stairways that lead to breathtaking viewpoints. Don’t miss the chance to try Chilean seafood at one of the city’s many excellent restaurants.

Our Recommended Hotels in Valparaiso, Chile
- Casa Galos Hotel & Lofts: This hotel is located in the heart of Valparaiso’s tourist area, offering loft-style accommodations with a blend of modern and traditional design elements.
- Hotel Boutique Acontraluz: A charming boutique hotel with a rustic design, offering stunning views of the bay from its terrace.
- Hotel Palacio Astoreca: A luxury hotel located in a national monument, offering a spa, a piano bar, and a gourmet restaurant.
- Hotel Fauna: A unique boutique hotel with individually designed rooms, a popular restaurant, and panoramic views of the city and bay.
- Zero Hotel: This hotel offers comfortable rooms with a vintage design, a garden, and a terrace with panoramic views of the city.
Ljubljana, Slovenia
Ljubljana, the capital of Slovenia, is a charming city that perfectly combines the modern and the historic. Wander through the old town, visit the iconic Ljubljana Castle, and enjoy the city’s vibrant nightlife. Be sure to try “potica,” a traditional rolled pastry with various fillings.

Our Recommended Hotels in Ljubljana
- InterContinental – Ljubljana: A luxury hotel located in the center of Ljubljana, offering a rooftop restaurant, a spa, and modern rooms with city views.
- Hotel Cubo: A small luxury hotel offering modern design, a gourmet restaurant, and a central location.
- Vander Urbani Resort: A design hotel located in the city’s old town, offering a rooftop terrace, a small spa, and a restaurant.
- Grand Hotel Union: A historic Art Nouveau hotel offering spacious rooms, a café, a rooftop terrace, and a wellness center.
- Hotel Lev: A classic hotel offering comfortable rooms, a restaurant, and a lobby bar.
Busan, South Korea
While Seoul gets most of the attention, Busan, South Korea’s second-largest city, offers a unique blend of culture, cuisine, and stunning coastal scenery. Visit the bustling Jagalchi Fish Market, relax on Haeundae Beach, or explore the colorful Gamcheon Culture Village.

Our Recommended Hotels in Busan
- Park Hyatt Busan: A luxury hotel offering modern rooms with ocean views, a spa, an indoor pool, and dining options.
- Lotte Hotel Busan: A high-rise hotel offering comfortable rooms, a casino, a duty-free shop, and multiple dining options.
- Hilton Busan: A luxury hotel located on a cliff, offering ocean-view rooms, a spa, an indoor and outdoor pool, and dining options.
- Paradise Hotel Busan: A beachfront hotel offering comfortable rooms, a casino, a spa, and multiple dining options.
- The Westin Josun Busan: A luxury hotel located on Haeundae Beach, offering comfortable rooms, a fitness center, and dining options.
Ghent, Belgium
Ghent, Belgium Often overshadowed by Brussels and Bruges, Ghent is a medieval gem with a vibrant contemporary edge. Explore the city’s historic center, visit the stunning Saint Bavo’s Cathedral, and enjoy the city’s lively arts scene. Don’t leave without trying some Belgian fries and local beer.

Our Recommended Hotels in Ghent
- Hotel Harmony: A family-run hotel located in Ghent’s old town, offering comfortable rooms, a heated outdoor pool, and a lounge bar.
- 1898 The Post: A boutique hotel located in a former post office building, offering uniquely decorated rooms and a cocktail bar.
- Pillows Grand Boutique Hotel Reylof Ghent: A luxury hotel offering a wellness spa, a champagne bar, and a gourmet restaurant.
- Ghent Marriott Hotel: A modern hotel located on the Korenlei, offering comfortable rooms, a fitness center, and a restaurant.
- Hotel De Flandre: A historic hotel offering cozy rooms, a lounge bar, and a central location.
Matera, Italy
Known for its ancient cave dwellings, Matera is one of the world’s oldest continuously inhabited cities. Explore the “Sassi” districts, visit the stunning rock-hewn churches, and enjoy the local cuisine, featuring dishes like “orecchiette con le braciole.”

Our Recommended Hotels in Matera, Italy
- Palazzo Gattini: A luxury hotel located in a historic palace, offering a wellness center, a rooftop terrace, and a gourmet restaurant.
- Sextantio Le Grotte Della Civita: A unique hotel offering rooms in restored cave dwellings, with rustic furnishings and a tranquil atmosphere.
- Palazzotto Residence & Winery: A boutique hotel offering rooms in restored cave dwellings, with a wine cellar and panoramic views of the city.
- Corte San Pietro: A boutique hotel offering rooms in restored cave dwellings, with a minimalist design and a central location.
- Sant’Angelo Luxury Resort: A luxury hotel offering a mix of cave and traditional rooms, a restaurant, and a central location.
Tips for Exploring Underrated Cities
When exploring underrated cities, remember to respect local customs and traditions. Learn a few words in the local language, try the local food, and take the time to interact with the locals. Remember, the goal is not just to see the sights, but to immerse yourself in the culture and truly experience the city.
Conclusion
Stepping off the beaten path and exploring underrated cities can lead to some of the most memorable and authentic travel experiences. So why not break away from the crowd on your next trip and discover the charm and beauty of these lesser-known gems? And when you do, be sure to share your experiences and inspire others to do the same.
Happy travels!
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